Dallas Cowboys cheerleader/Baywatch babe Bonnie-Jill Laflin recently put on her denim daisy dukes—and not much else—to pose for PETA’s new provocative anti-rodeo ad that declares, “Nobody Likes an Eight-Second Ride—Buck the Rodeo.”

Click on the image above to see the new ad. Adobe Acrobat Reader required.

It’s no secret that women are turned off by abuse to animals—and there’s nothing sexy about rodeo riders who rope terrified calves or taunt bulls. Few want to roll in the hay with overgrown playground bullies who abuse animals in the rodeo rings.

Bulls, horses, and calves used in rodeos are physically provoked into displaying “wild” behavior. Straps are cinched around the sensitive flanks of horses and bulls, and spurs are used to send them into a bucking frenzy that can cause the animals to fall, crash into gates and other obstructions, and break their legs and backs.

“Driving blunted spurs into the hide of an animal is painful, and it drives them into a frenzy,” says Dr. Peggy Larson, a former bareback bronco rider-turned large-animal veterinarian. Ever slammed your thumb with a hammer? Dr. Larson likens the experience to what a horse feels when painfully spurred.

Rodeo employees and competitors have been filmed painfully twisting calves’ tails and ramming electric prods into them before the chute gates open, causing the animals to run, trying to escape the pain. Severe injuries to the animals, such as broken bones, massive bruising, and internal bleeding, are common.

Bonnie-Jill, who competed in rodeo barrel-racing events in the fourth grade and has signed her posters for Rodeo Cold Beer and Cowboy Up Western apparel at rodeos, decided to spurn the rodeo upon learning of the cruelty involved in many events. “Founding the West may have included tormenting animals, but there’s no reason in the 21st century to keep glorifying that violence,” says Laflin.

“I know sports, and I don’t consider beating up on helpless animals to be a sport,” says Bonnie-Jill, who has been to every Super Bowl since 1995. “If rodeo riders took a few jolts from a 9,000-volt hot-shot and had straps cinched around their groins, they’d be singing a different tune—mostly high notes.”

Riders who stop torturing animals for points in rodeos will discover that their newfound compassion has them scoring with the ladies.

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Click here to see the abuse that animals endure in rodeos.

Click here to visit Bonnie-Jill’s Web site.